Facebook & Social Media Advertising In Pelham Manor

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Pelham Manor, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you reach people In Pelham Manor, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Pelham Manor to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design company In Pelham Manor to aid you to maximize results. Powerful designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Pelham Manor on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• People who are fans of your page;
• Potential customers who may have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Pelham Manor is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Pelham Manor Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local ad agency, SEO advertising agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063