Facebook & Social Media Advertising In Manorhaven

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Manorhaven, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you reach people In Manorhaven, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Manorhaven to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design company In Manorhaven to help your business to achieve real results. Exceptional designs from our website design company drive success and achieve results!

Reaching Your Prospects In Manorhaven on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• People who are followers of your page;
• People that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Manorhaven is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who does business locally In Manorhaven Facebook is an excellent way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company in Nassau, SEO ad agency on Long Island or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design company, our graphic design or our advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063