Facebook & Social Media Advertising In North Hills

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In North Hills, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people In North Hills, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In North Hills to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to engage our website design company In North Hills to serve your business to achieve results. Excellent designs implemented by our website design experts drive success and drive results!

Reaching Your Prospects In North Hills on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• People that are fans of your page;
• People that have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In North Hills is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In North Hills Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI PPC advertising agency, our local ad company in Suffolk, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design experts, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063