Facebook & Social Media Advertising In North Hills

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In North Hills, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you appear in front of people In North Hills, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In North Hills to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In North Hills to help your business to succeed. Strong designs by our website design company help you and secure results!

Reaching Your Prospects In North Hills on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In North Hills is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In North Hills Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising company, our local ad consultants, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design companies or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063