Facebook & Social Media Advertising In Kensington

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Kensington, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you reach people In Kensington, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Kensington to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design agency In Kensington to aid you to succeed. Powerful designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Kensington on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Kensington is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Kensington Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local ad company in NY, search engine optimization experts on Long Island or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063