Facebook & Social Media Advertising In Yorktown Heights

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Yorktown Heights, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Yorktown Heights, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Yorktown Heights to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Yorktown Heights to work with you to succeed. Great designs by our website design experts can help and achieve results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Yorktown Heights is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Yorktown Heights Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad agency in New York, SEO professionals or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063