Facebook & Social Media Advertising In Yorktown Heights

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Yorktown Heights, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you reach people In Yorktown Heights, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Yorktown Heights to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to let our website design company In Yorktown Heights to assist your business to succeed. Great designs from our website design company will help and drive results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Yorktown Heights is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Yorktown Heights Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising consultants in Suffolk, SEO ad agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design company, our graphic design services on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen in New York and services of our paid ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063