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Facebook & Social Media Advertising In Crompond

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Crompond

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Crompond, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Crompond, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Crompond to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to call our website design company In Crompond to aid you to achieve real results. Excellent designs designed by our website design experts can help and achieve results!

Crompond lead generation on Facebook
target your audience In Crompond with Facebook

Reaching Your Prospects In Crompond on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site previously (retargeting);
  • Prospects that are enthusiasts of your page;
  • People that have similar pursuits (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Crompond is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

  • Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
  • For any company who does business regionally In Crompond Facebook is an excellent technique to appear in front of your audience.
  • We are able to focus on your prospects in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO ad agency or remarketing campaign
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design professionals, our graphic design or our marketing consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Crompond

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063