Facebook & Social Media Advertising In Crompond

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Crompond, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In Crompond, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Crompond to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design agency In Crompond to assist you to succeed. Effective designs designed by our website design company can help and secure results!

Reaching Your Prospects In Crompond on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Prospects that are followers of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Crompond is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Crompond Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising consultants in NY, SEO professionals on Long Island or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design on L.I. or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063