Facebook & Social Media Advertising In Crompond

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Crompond, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

After you reach people In Crompond, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Crompond to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to let our website design experts In Crompond to help your business to succeed. Excellent designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In Crompond on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Crompond is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who does business regionally In Crompond Facebook is a great technique to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising agency, our local advertising agency in NY, SEO experts or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design professionals, our graphic design services or our online advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063