Facebook & Social Media Advertising In Crompond

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Crompond, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

When you connect with people In Crompond, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Crompond to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design company In Crompond to assist you to succeed. Strong designs from our website design company will help and secure results!

Reaching Your Prospects In Crompond on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, interests and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Crompond is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who does business locally In Crompond Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad agency, our local ad agency in Nassau County, SEO ad agency in New York or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design experts or our online advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063