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Facebook & Social Media Advertising In Crompond

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Crompond

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Crompond, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

When you appear in front of people In Crompond, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Crompond to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to speak with our website design company In Crompond to aid you to maximize results. Professional designs developed by our website design agency will help and secure results!

Crompond lead generation on Facebook
target your audience In Crompond with Facebook

Reaching Your Prospects In Crompond on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your web site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • People who have very similar passions (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Crompond is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

  • Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
  • For any organization who conducts business regionally In Crompond Facebook is a great way to appear in front of your target audience.
  • We have the ability to target your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising professionals in Nassau, SEO experts or retargeting agencies in Suffolk
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design services or our online marketing consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Crompond

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation on LI and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063