Facebook & Social Media Advertising In Haverstraw

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Haverstraw, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Haverstraw, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Haverstraw to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design company In Haverstraw to serve your business to achieve results. Powerful designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Haverstraw on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• People who are enthusiasts of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Haverstraw is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Haverstraw Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on Long Island, SEO consultants or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services in New York contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063