Facebook & Social Media Advertising In Haverstraw

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Haverstraw, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you reach people In Haverstraw, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Haverstraw to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Haverstraw to work with your business to achieve real results. Excellent designs by our website design agency help you and secure results!

Reaching Your Prospects In Haverstraw on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Haverstraw is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Haverstraw Facebook is an excellent way to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad company, our local advertising agency in Suffolk, search engine optimization consultants in NY or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design consultants, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063