Facebook & Social Media Advertising In Haverstraw

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Haverstraw, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

Once you appear in front of people In Haverstraw, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Haverstraw to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to talk to our website design experts In Haverstraw to assist you to maximize results. Effective designs by our website design company help your business and secure results!

Reaching Your Prospects In Haverstraw on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Haverstraw is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who does business regionally In Haverstraw Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising consultants in Nassau County, SEO professionals or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063