Facebook & Social Media Advertising In Thiells

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Thiells, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

After you reach people In Thiells, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Thiells to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to reach out to our website design company In Thiells to serve you to maximize results. Strong designs developed by our website design agency drive success and secure results!

Reaching Your Prospects In Thiells on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Prospects that are fans of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Thiells is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any company who does business regionally In Thiells Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising professionals, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063