Facebook & Social Media Advertising In Montebello

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Montebello, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you connect with people In Montebello, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Montebello to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Montebello to serve you to achieve real results. Effective designs designed by our website design company help your business and drive results!

Reaching Your Prospects In Montebello on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, pursuits and even more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Montebello is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Montebello Facebook is an excellent way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising agency, SEO ad agency on LI or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design consultants, our graphic design companies or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063