Facebook & Social Media Advertising In Ramapo

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Ramapo, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?

Once you reach people In Ramapo, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Ramapo to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Ramapo to aid your business to maximize results. Exceptional designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Ramapo on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers that are fans of your page;
• People who have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Ramapo is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Ramapo Facebook is a great technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County pay per click ad consultants, our local ad agency in Nassau County, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063