Facebook & Social Media Advertising In Ramapo

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Ramapo, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

Once you appear in front of people In Ramapo, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Ramapo to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design company In Ramapo to aid you to achieve real results. Excellent designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Ramapo on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects who are followers of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Ramapo is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Ramapo Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad professionals, SEO ad agency on LI or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design gurus, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063