Facebook & Social Media Advertising In Ramapo

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Ramapo, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you reach people In Ramapo, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Ramapo to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In Ramapo to work with your business to maximize results. Effective designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In Ramapo on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Ramapo is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Ramapo Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad company, our local advertising agency on Long Island, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design in Suffolk or our marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063