Facebook & Social Media Advertising In Hillcrest

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Hillcrest, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Hillcrest, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Hillcrest to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design agency In Hillcrest to work with you to achieve results. Excellent designs from our website design agency help your business and drive results!

Reaching Your Prospects In Hillcrest on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Hillcrest is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Hillcrest Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our New York PPC ad agency, our local advertising agency in NY, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063