Facebook & Social Media Advertising In Hillcrest

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Hillcrest, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people In Hillcrest, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Hillcrest to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to talk to our website design experts In Hillcrest to serve your business to achieve real results. Great designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Hillcrest on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People that are followers of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Hillcrest is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Hillcrest Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC ad agency, our local ad experts on Long Island, search engine optimization ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design in Suffolk or our online marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063