Facebook & Social Media Advertising In Airmont

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Airmont, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Airmont, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Airmont to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to reach out to our website design experts In Airmont to aid you to achieve results. Powerful designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Airmont on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Airmont is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who conducts business locally In Airmont Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising company, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063