Facebook & Social Media Advertising In Airmont

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Airmont, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In Airmont, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Airmont to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Airmont to aid you to maximize results. Great designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Airmont on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, passions and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Airmont is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Airmont Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad company, our local advertising agency on LI, SEO advertising agency in Suffolk or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063