Facebook & Social Media Advertising In Airmont

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Airmont, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you reach people In Airmont, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Airmont to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design agency In Airmont to work with you to succeed. Quality designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Airmont on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, area, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Airmont is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Airmont Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising company, our local ad agency in NY, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design experts, our graphic design experts in Suffolk or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063