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Facebook & Social Media Advertising In Airmont

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Airmont

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Airmont, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you reach people In Airmont, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Airmont to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design experts In Airmont to work with your business to succeed. Great designs designed by our website design company help you and secure results!

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target your audience In Airmont with Facebook

Reaching Your Prospects In Airmont on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your site before (retargeting);
  • Prospects that are fans of your page;
  • Prospects who have similar interests (including other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Airmont is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

  • Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who conducts business locally In Airmont Facebook is a great way to appear in front of your audience.
  • We are able to concentrate on your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency in Nassau County, SEO consultants or remarketing agency in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design professionals, our graphic design services in Nassau County or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Airmont

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063