Facebook & Social Media Advertising In North Salem

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Salem, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you reach people In North Salem, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In North Salem to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In North Salem to work with your business to achieve real results. Powerful designs from our website design agency help your business and secure results!

Reaching Your Prospects In North Salem on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website before (retargeting);
• Prospects who are followers of your page;
• Prospects that have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In North Salem is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business locally In North Salem Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising experts in Suffolk, SEO ad agency in Suffolk County or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design gurus, our graphic design on LI or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063