Facebook & Social Media Advertising In North Salem

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In North Salem, possessing the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

After you connect with people In North Salem, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In North Salem to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design agency In North Salem to aid you to maximize results. Effective designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In North Salem on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• People who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In North Salem is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In North Salem Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC ad company, our local ad company in NY, SEO professionals on Long Island or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design in Nassau County or our advertising consulting services in New York contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in NY and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063