Facebook & Social Media Advertising In Eatons Neck

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Eatons Neck, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you connect with people In Eatons Neck, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Eatons Neck to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design agency In Eatons Neck to help you to achieve results. Quality designs from our website design agency will help and secure results!

Reaching Your Prospects In Eatons Neck on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Eatons Neck is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Eatons Neck Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising agency in Suffolk, SEO ad agency in Nassau County or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design professionals, our graphic design services or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063