Facebook & Social Media Advertising In Fort Salonga

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Fort Salonga, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Fort Salonga, then what? It really depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Fort Salonga to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Fort Salonga to work with you to achieve results. Excellent designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Fort Salonga on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Prospects who are fans of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Fort Salonga is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any business who does business locally In Fort Salonga Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad company, our local ad consultants in Nassau, SEO ad agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design professionals, our graphic design experts in Nassau or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063