Facebook & Social Media Advertising In Stony Brook

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Stony Brook, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you reach people In Stony Brook, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Stony Brook to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design company In Stony Brook to assist you to maximize results. Professional designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Stony Brook on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects that are followers of your page;
• People who have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Stony Brook is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Stony Brook Facebook is a great way to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising consultants in Nassau County, search engine optimization experts on Long Island or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design experts, our graphic design or our online advertising consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063