Facebook & Social Media Advertising In Stony Brook

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Stony Brook, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Stony Brook, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Stony Brook to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design experts In Stony Brook to help you to succeed. Powerful designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Stony Brook on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People that are followers of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, location, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Stony Brook is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Stony Brook Facebook is an excellent way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising company in Nassau, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063