Facebook & Social Media Advertising In Stony Brook

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Stony Brook, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Stony Brook, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Stony Brook to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design company In Stony Brook to serve you to achieve real results. Exceptional designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Stony Brook on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Stony Brook is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Stony Brook Facebook is a great way to reach your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising professionals on LI, search engine optimization advertising agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design company, our graphic design companies in Nassau or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063