Facebook & Social Media Advertising In Port Jefferson Station

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Port Jefferson Station, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Port Jefferson Station, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Port Jefferson Station to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to speak with our website design agency In Port Jefferson Station to serve your business to maximize results. Powerful designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Port Jefferson Station is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Port Jefferson Station Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click ad consultants, our local ad professionals, SEO ad agency in Nassau or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design experts in Suffolk County or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063