Facebook & Social Media Advertising In Port Jefferson Station

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Port Jefferson Station, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people In Port Jefferson Station, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we hoping to get people In Port Jefferson Station to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to let our website design experts In Port Jefferson Station to assist your business to achieve results. Great designs created by our website design company help you and secure results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Port Jefferson Station is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Port Jefferson Station Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY PPC advertising consultants, our local advertising agency in Nassau, SEO advertising agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design agency, our graphic design services or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063