Facebook & Social Media Advertising In Port Jefferson Station

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Port Jefferson Station, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you reach people In Port Jefferson Station, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Port Jefferson Station to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to engage our website design company In Port Jefferson Station to serve your business to achieve real results. Effective designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Port Jefferson Station on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Potential customers that have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Port Jefferson Station is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who does business regionally In Port Jefferson Station Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising company on Long Island, SEO advertising agency on Long Island or remarketing companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design services in Nassau County or our marketing consulting services on Long Island call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063