Facebook & Social Media Advertising In Coram

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Coram, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Coram, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Coram to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design company In Coram to aid you to achieve real results. Effective designs created by our website design experts help your business and drive results!

Reaching Your Prospects In Coram on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, interests and more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Coram is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Coram Facebook is a superb technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad consultants, our local advertising consultants, SEO advertising agency in NY or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design gurus, our graphic design in NY or our online marketing consulting services in New York contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen in NY and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063