Facebook & Social Media Advertising In Coram

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Coram, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you connect with people In Coram, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Coram to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to engage our website design experts In Coram to assist you to maximize results. Professional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Coram on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Potential customers who are fans of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, pursuits and more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Coram is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any organization who does business locally In Coram Facebook is a superb way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad consultants, our local ad company in Nassau County, SEO company in Nassau or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our online advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063