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Facebook & Social Media Advertising In Coram

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Coram

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Coram, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you connect with people In Coram, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Coram to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design company In Coram to assist you to achieve real results. Effective designs implemented by our website design experts help your business and secure results!

Coram lead generation on Facebook
target your audience In Coram with Facebook

Reaching Your Prospects In Coram on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your website previously (retargeting);
  • Prospects who are followers of your page;
  • Prospects who may have similar pursuits (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Coram is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or store?
  • For any business who does business locally In Coram Facebook is a superb way to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local advertising consultants in Nassau County, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Coram

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation on L.I. and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063