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Facebook & Social Media Advertising In Coram

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Coram

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Coram, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

After you connect with people In Coram, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Coram to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design agency In Coram to help your business to maximize results. Excellent designs developed by our website design experts help your business and achieve results!

Coram lead generation on Facebook
target your audience In Coram with Facebook

Reaching Your Prospects In Coram on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Targeting people who have been to your website previously (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Individuals that have similar interests (such as other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Coram is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
  • For any business who conducts business regionally In Coram Facebook is a superb method to appear in front of your target audience.
  • We can target your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency on Long Island, SEO ad agency or remarketing companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design experts, our graphic design companies on Long Island or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Coram

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063