Facebook & Social Media Advertising In Coram

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Coram, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you appear in front of people In Coram, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Coram to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design experts In Coram to aid your business to achieve results. Excellent designs from our website design experts can help and achieve results!

Reaching Your Prospects In Coram on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Coram is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Coram Facebook is a great technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in NY, SEO professionals or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts in NY or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063