Facebook & Social Media Advertising In Yaphank

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Yaphank, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you reach people In Yaphank, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Yaphank to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Yaphank to help your business to succeed. Powerful designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Yaphank on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• People who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Yaphank is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Yaphank Facebook is a great way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency in Suffolk County, search engine optimization ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design in New York or our marketing consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063