Facebook & Social Media Advertising In Manorville

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Manorville, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

When you connect with people In Manorville, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Manorville to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Manorville to assist you to achieve real results. Quality designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Manorville on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People that are fans of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Manorville is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who conducts business locally In Manorville Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in NY, search engine optimization ad agency in Nassau County or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design companies on Long Island or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063