Facebook & Social Media Advertising In Mastic

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Mastic, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you reach people In Mastic, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Mastic to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Mastic to aid you to succeed. Professional designs by our website design agency help you and drive results!

Reaching Your Prospects In Mastic on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Prospects that are followers of your page;
• People who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Mastic is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Mastic Facebook is a great method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising agency in Nassau, SEO ad agency on Long Island or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design professionals, our graphic design companies in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063