Facebook & Social Media Advertising In Flanders

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Flanders, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Flanders, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Flanders to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design experts In Flanders to work with you to maximize results. Quality designs created by our website design company help you and drive results!

Reaching Your Prospects In Flanders on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, interests and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Flanders is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Flanders Facebook is a great method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI pay per click ad consultants, our local advertising agency in Nassau County, SEO ad agency or retargeting agency on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063