Facebook & Social Media Advertising In Flanders

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Flanders, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you connect with people In Flanders, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Flanders to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Flanders to help your business to achieve real results. Powerful designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Flanders on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Flanders is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Flanders Facebook is a superb technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in NY, SEO ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web design gurus, our graphic design or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063