Facebook & Social Media Advertising In Flanders

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Flanders, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

Once you appear in front of people In Flanders, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Flanders to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In Flanders to work with your business to achieve results. Professional designs developed by our website design company will help and secure results!

Reaching Your Prospects In Flanders on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• People that are fans of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Flanders is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who does business regionally In Flanders Facebook is a great method to reach your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising experts in Nassau County, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design company, our graphic design in Suffolk or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in New York and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063