Facebook & Social Media Advertising In Shinnecock Hills

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Shinnecock Hills, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Shinnecock Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Shinnecock Hills to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design agency In Shinnecock Hills to work with your business to maximize results. Excellent designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Shinnecock Hills on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, interests and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Shinnecock Hills is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Shinnecock Hills Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad agency, our local ad company, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063