Facebook & Social Media Advertising In North Haven

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In North Haven, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In North Haven, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In North Haven to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In North Haven to aid your business to achieve results. Exceptional designs by our website design experts will help and drive results!

Reaching Your Prospects In North Haven on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals who have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In North Haven is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In North Haven Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local advertising company in Nassau County, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design experts in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063