Facebook & Social Media Advertising In North Haven

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In North Haven, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you connect with people In North Haven, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In North Haven to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In North Haven to work with your business to succeed. Powerful designs designed by our website design experts help you and secure results!

Reaching Your Prospects In North Haven on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In North Haven is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business locally In North Haven Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local advertising agency, search engine optimization company or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design experts or our online advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063