Facebook & Social Media Advertising In East Hampton North

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In East Hampton North

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In East Hampton North, possessing the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In East Hampton North, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In East Hampton North to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design agency In East Hampton North to help you to achieve results. Powerful designs developed by our website design company drive success and drive results!

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target your audience In East Hampton North with Facebook

Reaching Your Prospects In East Hampton North on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website before (retargeting);
  • Potential customers that are followers of your page;
  • Prospects that have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In East Hampton North is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

  • Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
  • For any business who does business regionally In East Hampton North Facebook is an excellent way to reach your target audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad company in Nassau, search engine optimization ad agency or remarketing agency in Suffolk County
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design professionals, our graphic design or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In East Hampton North

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation in NY and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063