Facebook & Social Media Advertising In East Hampton North

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In East Hampton North, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you reach people In East Hampton North, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In East Hampton North to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to allow our website design company In East Hampton North to help you to maximize results. Great designs by our website design agency drive success and secure results!

Reaching Your Prospects In East Hampton North on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People who are fans of your page;
• Individuals that have similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In East Hampton North is its capability to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In East Hampton North Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency, SEO company or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design professionals, our graphic design experts in Suffolk County or our marketing consulting services on L.I. contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063