Facebook & Social Media Advertising In Napeague

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Napeague, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In Napeague, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Napeague to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design experts In Napeague to assist your business to achieve results. Effective designs by our website design company drive success and drive results!

Reaching Your Prospects In Napeague on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Potential customers that are fans of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, passions and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Napeague is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Napeague Facebook is an excellent way to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising company in Suffolk, SEO ad agency in Nassau County or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web site design consultants, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063