Facebook & Social Media Advertising In North Massapequa

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In North Massapequa, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In North Massapequa, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In North Massapequa to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design agency In North Massapequa to aid you to succeed. Professional designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In North Massapequa on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers that are fans of your page;
• People that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In North Massapequa is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In North Massapequa Facebook is a superb way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising agency in Suffolk, SEO ad agency in Suffolk County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063