Facebook & Social Media Advertising In North Lynbrook

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In North Lynbrook, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

After you appear in front of people In North Lynbrook, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In North Lynbrook to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design agency In North Lynbrook to assist your business to achieve real results. Strong designs by our website design experts help you and achieve results!

Reaching Your Prospects In North Lynbrook on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In North Lynbrook is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any company who does business regionally In North Lynbrook Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click advertising consultants, our local advertising agency, SEO ad agency in New York or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid media consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063