Facebook & Social Media Advertising In Lido Beach

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Lido Beach, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Lido Beach, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Lido Beach to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design experts In Lido Beach to help your business to achieve results. Great designs by our website design company drive success and drive results!

Reaching Your Prospects In Lido Beach on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Lido Beach is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who does business locally In Lido Beach Facebook is a superb method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, SEO advertising agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design companies in NY or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads company on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063