Facebook & Social Media Advertising In Lido Beach

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Lido Beach, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you reach people In Lido Beach, then what? It really depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In Lido Beach to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design experts In Lido Beach to help you to maximize results. Quality designs by our website design company help your business and secure results!

Reaching Your Prospects In Lido Beach on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Lido Beach is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Lido Beach Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local ad company in Nassau County, SEO company or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design company, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063