Facebook & Social Media Advertising In Glenwood Landing

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Glenwood Landing, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Glenwood Landing, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In Glenwood Landing to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In Glenwood Landing to serve you to achieve real results. Powerful designs from our website design experts drive success and drive results!

Reaching Your Prospects In Glenwood Landing on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, interests and much more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Glenwood Landing is its capability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Glenwood Landing Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad consultants, SEO consultants in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063