Facebook & Social Media Advertising In Woodmere

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Woodmere, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

Once you connect with people In Woodmere, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Woodmere to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to meet with our website design company In Woodmere to serve you to succeed. Strong designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Woodmere on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People that are fans of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Woodmere is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any company who does business locally In Woodmere Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising experts, search engine optimization advertising agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design experts, our graphic design services on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen in New York and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063