Facebook & Social Media Advertising In West Bay Shore

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Bay Shore, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In West Bay Shore, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In West Bay Shore to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design experts In West Bay Shore to aid your business to maximize results. Quality designs from our website design agency drive success and drive results!

Reaching Your Prospects In West Bay Shore on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In West Bay Shore is its capacity to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who does business locally In West Bay Shore Facebook is a great technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising consultants in Suffolk, search engine optimization ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design gurus, our graphic design in Suffolk County or our online marketing consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063