Facebook & Social Media Advertising In West Bay Shore

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In West Bay Shore, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

Once you connect with people In West Bay Shore, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In West Bay Shore to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to engage our website design company In West Bay Shore to help your business to succeed. Strong designs created by our website design company drive success and drive results!

Reaching Your Prospects In West Bay Shore on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In West Bay Shore is its ability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In West Bay Shore Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local advertising consultants, SEO professionals in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design gurus, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063