Facebook & Social Media Advertising In West Babylon

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In West Babylon, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you reach people In West Babylon, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In West Babylon to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design experts In West Babylon to assist your business to maximize results. Strong designs developed by our website design experts help you and secure results!

Reaching Your Prospects In West Babylon on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• People who have related passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, passions and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In West Babylon is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In West Babylon Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO ad agency in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design services in Nassau County or our online advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063