Facebook & Social Media Advertising In West Babylon

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In West Babylon, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In West Babylon, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In West Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to talk to our website design agency In West Babylon to assist you to achieve real results. Strong designs implemented by our website design company can help and drive results!

Reaching Your Prospects In West Babylon on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• People who are followers of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, pursuits and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In West Babylon is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In West Babylon Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, search engine optimization ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design in Nassau County or our marketing consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063