Facebook & Social Media Advertising In West Babylon

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In West Babylon, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In West Babylon, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In West Babylon to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design agency In West Babylon to aid your business to maximize results. Exceptional designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In West Babylon on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In West Babylon is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In West Babylon Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Suffolk, SEO professionals or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design gurus, our graphic design or our marketing consulting services on L.I. call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063