Facebook & Social Media Advertising In South Huntington

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In South Huntington, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you reach people In South Huntington, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In South Huntington to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design company In South Huntington to help your business to maximize results. Great designs implemented by our website design company will help and drive results!

Reaching Your Prospects In South Huntington on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In South Huntington is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In South Huntington Facebook is an excellent technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad agency, search engine optimization advertising agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design on L.I. or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063