Facebook & Social Media Advertising In South Huntington

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In South Huntington, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In South Huntington, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In South Huntington to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In South Huntington to aid you to achieve results. Excellent designs designed by our website design company help you and achieve results!

Reaching Your Prospects In South Huntington on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• People who have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In South Huntington is its capability to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business locally In South Huntington Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising company in NY, SEO ad agency in Nassau or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design company, our graphic design companies in New York or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063