Facebook & Social Media Advertising In North Lindenhurst

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In North Lindenhurst, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

When you appear in front of people In North Lindenhurst, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we looking to get people In North Lindenhurst to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design experts In North Lindenhurst to aid your business to achieve results. Great designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, pursuits and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In North Lindenhurst is its capability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In North Lindenhurst Facebook is a great method to reach your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, SEO advertising agency in Suffolk or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design consultants, our graphic design on L.I. or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063