Facebook & Social Media Advertising In North Lindenhurst

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In North Lindenhurst, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In North Lindenhurst, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In North Lindenhurst to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to engage our website design experts In North Lindenhurst to help your business to succeed. Effective designs designed by our website design company can help and achieve results!

Reaching Your Prospects In North Lindenhurst on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, passions and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In North Lindenhurst is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In North Lindenhurst Facebook is a superb technique to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising company in New York, SEO ad agency on LI or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design professionals, our graphic design in Suffolk County or our online advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063