Facebook & Social Media Advertising

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people , with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you reach people , then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to call our website design company to assist you to maximize results. Professional designs created by our website design company can help and achieve results!

Reaching Your Prospects on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any company who does business regionally Facebook is a superb technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency in NY, search engine optimization professionals or retargeting companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company on Long Island and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063