Facebook & Social Media Advertising In North Bay Shore

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Bay Shore, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

Once you connect with people In North Bay Shore, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In North Bay Shore to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design company In North Bay Shore to assist your business to maximize results. Effective designs from our website design experts help your business and drive results!

Reaching Your Prospects In North Bay Shore on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• People that are followers of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In North Bay Shore is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In North Bay Shore Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising agency on Long Island, SEO ad agency in Nassau or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design gurus, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063