Facebook & Social Media Advertising In Long Beach

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Long Beach, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you appear in front of people In Long Beach, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Long Beach to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design company In Long Beach to help your business to achieve real results. Professional designs designed by our website design company can help and drive results!

Reaching Your Prospects In Long Beach on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Long Beach is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any company who does business locally In Long Beach Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY PPC ad agency, our local advertising company, SEO advertising agency or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design agency, our graphic design in NY or our marketing consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063