Facebook & Social Media Advertising In Island Park

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Island Park, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you connect with people In Island Park, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Island Park to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to allow our website design agency In Island Park to assist your business to achieve real results. Professional designs by our website design company can help and achieve results!

Reaching Your Prospects In Island Park on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Island Park is its capacity to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any company who does business locally In Island Park Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC ad company, our local ad agency in Nassau, SEO ad agency in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design on L.I. or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063