Facebook & Social Media Advertising In Glen Cove

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Glen Cove, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you reach people In Glen Cove, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Glen Cove to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design company In Glen Cove to serve your business to achieve results. Effective designs from our website design agency help you and achieve results!

Reaching Your Prospects In Glen Cove on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Glen Cove is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Glen Cove Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency, SEO advertising agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design gurus, our graphic design in Suffolk or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063