Facebook & Social Media Advertising In Glen Cove

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Glen Cove, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

Once you reach people In Glen Cove, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Glen Cove to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to figure out precisely what you need to accomplish.

Remember to speak with our website design experts In Glen Cove to help you to achieve real results. Strong designs created by our website design agency can help and achieve results!

Reaching Your Prospects In Glen Cove on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, passions and much more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Glen Cove is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Glen Cove Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising experts in NY, SEO consultants on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design experts, our graphic design services or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063