Facebook & Social Media Advertising In Deer Park

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Deer Park, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Deer Park, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Deer Park to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design experts In Deer Park to help you to achieve real results. Strong designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Deer Park on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Deer Park is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Deer Park Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising experts in Suffolk, SEO consultants or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063