Facebook & Social Media Advertising In Bay Park

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Bay Park, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

After you connect with people In Bay Park, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Bay Park to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to call our website design agency In Bay Park to assist your business to achieve real results. Exceptional designs from our website design agency drive success and drive results!

Reaching Your Prospects In Bay Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Bay Park is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Bay Park Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising company, our local advertising company in New York, SEO ad agency in Suffolk County or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design in Suffolk County or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063