Facebook & Social Media Advertising In Bay Park

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bay Park, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you reach people In Bay Park, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Bay Park to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design experts In Bay Park to work with you to maximize results. Quality designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Bay Park on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, pursuits and more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Bay Park is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Bay Park Facebook is an excellent way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local ad agency in NY, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063