Facebook & Social Media Advertising In Wyandanch

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Wyandanch, with the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Wyandanch to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design company In Wyandanch to assist your business to achieve real results. Quality designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Wyandanch on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Wyandanch is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In Wyandanch Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, SEO advertising agency in NY or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design agency, our graphic design or our online advertising consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation in NY and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063