Facebook & Social Media Advertising In Wyandanch

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Wyandanch, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you connect with people In Wyandanch, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Wyandanch to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Wyandanch to assist your business to maximize results. Powerful designs from our website design company can help and secure results!

Reaching Your Prospects In Wyandanch on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Potential customers who have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Wyandanch is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any business who does business regionally In Wyandanch Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC advertising agency, our local advertising agency, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design services on L.I. or our online advertising consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company on L.I. and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063