Facebook & Social Media Advertising In Woodsburgh

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Woodsburgh, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In Woodsburgh, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Woodsburgh to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to reach out to our website design experts In Woodsburgh to work with your business to succeed. Great designs by our website design company help you and achieve results!

Reaching Your Prospects In Woodsburgh on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Woodsburgh is its capability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In Woodsburgh Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local ad agency in New York, SEO ad agency in Suffolk County or remarketing companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design gurus, our graphic design services in New York or our advertising consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063