Facebook & Social Media Advertising In Wheatley Heights

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Wheatley Heights, having the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you connect with people In Wheatley Heights, then what? It truly depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In Wheatley Heights to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to talk to our website design experts In Wheatley Heights to aid your business to succeed. Excellent designs from our website design agency can help and secure results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Wheatley Heights is its capacity to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any company who does business regionally In Wheatley Heights Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising agency in NY, SEO ad agency on Long Island or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design in Nassau or our advertising consulting services in Suffolk call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063