Facebook & Social Media Advertising In Wheatley Heights

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Wheatley Heights, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you reach people In Wheatley Heights, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Wheatley Heights to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to reach out to our website design experts In Wheatley Heights to work with your business to achieve results. Quality designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects who are followers of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Wheatley Heights is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In Wheatley Heights Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad company on LI, SEO advertising agency in Nassau County or remarketing agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in Suffolk or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063