Facebook & Social Media Advertising In West Islip

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Islip, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you reach people In West Islip, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In West Islip to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design experts In West Islip to work with you to achieve real results. Exceptional designs from our website design experts drive success and secure results!

Reaching Your Prospects In West Islip on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In West Islip is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In West Islip Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, SEO professionals in Nassau or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design experts or our marketing consulting services on L.I. contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063