Facebook & Social Media Advertising In West Islip

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In West Islip, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In West Islip, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In West Islip to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In West Islip to help your business to achieve real results. Exceptional designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In West Islip on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These people become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In West Islip is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In West Islip Facebook is a great way to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad consultants, our local advertising agency in Nassau County, SEO professionals or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design agency, our graphic design in Suffolk County or our advertising consulting services on L.I. contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063