Facebook & Social Media Advertising In South Valley Stream

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In South Valley Stream, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you reach people In South Valley Stream, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In South Valley Stream to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In South Valley Stream to aid you to achieve real results. Effective designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In South Valley Stream on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In South Valley Stream is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In South Valley Stream Facebook is a superb technique to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency, search engine optimization ad agency on LI or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design in New York or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063