Facebook & Social Media Advertising In South Valley Stream

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In South Valley Stream, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you reach people In South Valley Stream, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In South Valley Stream to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to let our website design agency In South Valley Stream to help your business to achieve real results. Effective designs created by our website design agency help your business and drive results!

Reaching Your Prospects In South Valley Stream on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, pursuits and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In South Valley Stream is its ability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who does business locally In South Valley Stream Facebook is a superb technique to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad company, our local ad agency, search engine optimization ad agency in New York or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design professionals, our graphic design experts in Suffolk County or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid media professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063