Facebook & Social Media Advertising In Old Brookville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Old Brookville, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you connect with people In Old Brookville, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Old Brookville to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to talk to our website design experts In Old Brookville to work with your business to succeed. Professional designs by our website design agency can help and drive results!

Reaching Your Prospects In Old Brookville on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Old Brookville is its ability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who conducts business locally In Old Brookville Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad experts on Long Island, SEO ad agency in New York or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design companies or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063