Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Old Bethpage If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Old Bethpage, with the interests and geography you want. Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost? After you connect with people In Old Bethpage, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Old Bethpage to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations? Prior to starting your marketing campaign, we can help you to pinpoint precisely what you need to accomplish. Remember to engage our website design company In Old Bethpage to help your business to achieve results. Strong designs implemented by our website design agency can help and achieve results! Reaching Your Prospects In Old Bethpage on Facebook There are numerous ways to appear in front of an "Audience" on Facebook: Focusing on those who have been to your web site in the past (retargeting); Prospects that are enthusiasts of your page; Individuals who have related interests (such as other pages on Facebook); People who meet demographic criteria; Prospects who are currently your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, interests and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Required The main benefit Facebook offers In Old Bethpage is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently. The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Perfect for Getting into Local Areas Are you an attorney? Medical professional? Home repair company? A restaurant or merchant? For any organization who conducts business locally In Old Bethpage Facebook is a superb technique to reach your target audience. We have the ability to target your prospects in several ways. Only wish to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Tuesdays? We are able to do that. The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help). In comparison, an ad on Facebook may catch a person's interest. They may or may not be actively hunting for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next. If you would like to discuss the services of our PPC advertising company, our local advertising agency in NY, SEO advertising agency in Suffolk or retargeting agency please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers. Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again. Just remember to have your design strong before running ads like these. For info about our LI web site design company, our graphic design in Suffolk or our marketing consulting services in Nassau County call us today. Facebook Strategies Have To Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook. Our lead generation in NY and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Old Bethpage and Facebook Everyone's requirements are different, there are no blanket answers. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to go over your business and needs, and see if there is a way we are able to help you efficiently improve your business. 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