Facebook & Social Media Advertising In Old Bethpage

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Old Bethpage, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you connect with people In Old Bethpage, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Old Bethpage to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to talk to our website design experts In Old Bethpage to serve your business to maximize results. Excellent designs from our website design company help you and drive results!

Reaching Your Prospects In Old Bethpage on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• People who are followers of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Old Bethpage is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who does business locally In Old Bethpage Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design professionals, our graphic design services or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063