Facebook & Social Media Advertising In Oceanside

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Oceanside, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

When you reach people In Oceanside, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Oceanside to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design experts In Oceanside to aid you to achieve real results. Powerful designs by our website design company help you and drive results!

Reaching Your Prospects In Oceanside on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• People who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Oceanside is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business regionally In Oceanside Facebook is a superb method to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local ad agency, search engine optimization advertising agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design company, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen company in NY and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063