Facebook & Social Media Advertising In Massapequa Park

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Massapequa Park, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

When you reach people In Massapequa Park, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Massapequa Park to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design company In Massapequa Park to serve your business to achieve results. Professional designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Massapequa Park on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Massapequa Park is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business locally In Massapequa Park Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click advertising company, our local advertising company, SEO ad agency on Long Island or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design experts, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063