Facebook & Social Media Advertising In Massapequa Park

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Massapequa Park, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you reach people In Massapequa Park, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Massapequa Park to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In Massapequa Park to aid you to succeed. Effective designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Massapequa Park on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Massapequa Park is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Massapequa Park Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local advertising experts, SEO advertising agency in Suffolk County or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063